Tuesday, 4 January 2011

Power of segmentation

Would you ever sign up to a dating site? well.. most of you must say no.. come one? a dating site? Exactly.. why search for a friend or a partner when you have lots of friends..

When abroad though.. do you have a friend that play squash? cooks indian food? showers with Dove GO FRESH lime and lemon bath milk? Well.. you'll be amazed how dating sites differentiate themselfs.

So I was just refreshing my blog so as to see what kind of google ads actually exists when I came across this dating site.. fitness friends..

WOWWW! Did you know how many atributes does one needs to input just to sign up? Height.. weight.. most exercised body place.. horoscope.. language..what sports you are into!!!

and then you can just browse and select the man of your dreams.. the results can go as far as "spanish, aries, abs, squash, volleyba, dance, white" and you can put your postcode and you will find the ideal firness friend which is closer to your doorstep!

I never thought I could actually sign up for a fitness friend.. OMG this is hillarious, i'm just laughing out loud as I type.. but hey.. In terms of differentiation of the dating site big thumbs up! The power of segmentation!

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